Sources & Methodology

Every benchmark we cite about missed calls and lost revenue comes from a named industry report. Click any source below to verify the figure directly. These benchmarks are reviewed periodically; if a figure changes materially, we update it here and everywhere it appears on the site.

Statistics we cite

27%

of inbound calls to home service businesses go unanswered, on average.

Source: Invoca — How much do missed sales calls cost home services businesses?

85%

of callers who reach voicemail hang up without leaving a message — and call a competitor instead.

Source: Housecall Pro — The real cost of missed calls

$1,200

average revenue lost per missed call for HVAC and home service businesses.

Source: Invoca — How much do missed sales calls cost home services businesses?

$500–900

typical revenue from a single HVAC emergency service job.

Source: Smith.ai — How to stop losing HVAC customers

How our missed-call calculator works

The ROI calculator on our homepage estimates lost revenue from two inputs you control — calls per week and average job value — and two fixed industry benchmarks:

Missed calls / month= (calls per week × 4.3 weeks) × 27% miss rate
Lost revenue / month= missed calls × 60% booking rate × your average job value
Lost revenue / year= monthly lost revenue × 12

The 27% miss rateis drawn from Invoca's home-services data (above). The 60% booking rate and 4.3-week month are conservative planning assumptions used to keep estimates realistic rather than inflated.

A note on these figures

All figures are industry benchmarks drawn from the named reports above. They represent averages across large datasets and may not reflect your specific market, geography, pricing, or staffing model. Climora's calculator is an estimate to illustrate potential impact — not a financial guarantee.